CopyWriter.
brand Strategist.
Content Director.
based in Silicon Valley.
CV
Zooka Creative
Content Director
Nov 2017 – Present
Senior Copywriter
Aug 2016 – Nov 2017
Senior copywriter, brand strategist, and content director with over 14 years of professional writing, messaging, and strategy experience through agency, non-profit, and enterprise work, as well as over six years of leading a high-performing creative team. Confident collaborating with executive leadership to develop creative vision and overall brand strategies. Obsessed with finding ideas and modes of thinking that captivate and spark conversations.
Leads an agile team of copywriters, paid media managers, and content strategists that conceive and manage branded content campaigns and executions for a wide range of enterprise, mid-range, and startup level clients, including B2B, B2C, CPG, EV, tech, AI, automotive, and non-profit industries.
Responsibilities
Creates multi-channel, adaptive content strategies built on clear, approachable content that connects with culture, speaks to trends, and amplifies brands in creative and unexpected ways.
Develops new brand voices, personalities, and promises that are both authentic to the client and align with audience perceptions.
Mentors teammates throughout projects to elevate their growth in critical thinking, attention to detail, and creative writing excellence.
Helps shape unique voices and perspectives, ensuring that our editorial, social, and digital channels elevate our services and strengthen connections with brands.
Tackles every project strategically with a reader/user-centered approach.
Works closely with cross-functional teams to solve complex problems and ensures that work meets all brand objectives.
Leads presentations with executive clients and with internal agency leadership.
Assists with client proposals, work breakdown structures, timelines, and creative briefs.
Achievements
Created and grown the copywriting/content team beyond just myself.
Written or collaborated on 40+ live action or animated video scrips.
Created Amazon and Walmart e-commerce strategy for 25+ brands.
Developed multiple brand guidelines in municipal, tech, and food industries.
Brands
Skippy Peanut Butter, LaCie, Purex, Renuzit, Jennie-O Turkey, SPAM, Columbus Craft Meats, La Victoria, Black Label Bacon, Justin’s Peanut Butter
Clients
BMW, Hormel Foods, Seagate, SimpliSafe, Henkel, Alcon, ADT, LifeSignals, Church & Dwight, Kitty Hawk, Qorvo, City of Union City, Santa Clara County, Anaplan, eTeamSponsor
Skills
Content Strategy
Storytelling
Website Strategy
Cross-team Collaboration
Brand Development
UX Writing
Broadcast & Radio
Scriptwriting
Creative Briefs
Copywriting
Brand Voice
Email & Newsletters
Executive Presentations
Education