Nightfall AI
Explainer Video
Project Overview
Nightfall AI is a data security company that provides a holistic approach to protecting sensitive data by focusing on AI-driven detection of credentials, PII, PHI, and more, seamlessly integrating into enterprise apps and devices.
Client: Nightfall AI
Project: AI-Native Enterprise DLP Explainer Video
Agency: Zooka Creative
Role: Lead Scriptwriter/Assistant Director/Talent Sourcer
Responsibilities
Determining and validating communication objectives and script outline
Crafting interview questions for talking head sections designed to elicit specific, yet conversational answers that align with the comm objectives
Writing the VO sections of the script and accompanying graphics
Working with talent agency to find and select appropriate VO talent
Guiding VO recording session with client team and talent
Generating call sheet for on-location video shoot
Reviewing all shot takes and selecting the best quality/most aligned to comm objectives
Merging talking-head shots with written script to create one cohesive and coherent video
Working closely with Video Editor as Script Supervisor
Results
Nearly half a million (450K) views on YouTube in just 120 days
The Challenge
Nightfall AI needed a creative execution that conveys their value proposition and RTBs succinctly and effectively, while also introducing company leadership to prospective customers and investors.
The Solution
An explainer video that combines standard voiceover that describes the product cut together with talking head interviews that creates space for leadership to speak extemporaneously about the company.
